An experienced SENIOR CRM BUSINESS CONSULTANT with a MBA.
Core competencies include:
▪ Database Marketing
▪ Campaign Analysis
▪ Customer/Behavior Segmentation
▪ Event Trigger Marketing
▪ Contact Optimization
▪ Response Modeling
▪ Solution Implementation
▪ Project Management
2000-Aug 2007 COE CRM SENIOR BUSINESS CONSULTANT
TERADATA (previously a division of NCR)
COE - Center of Excellence CRM - Customer Relationship Management
Responsible for the development and implementation of CRM programs to support client growth strategies designed to improve customer lifetime value. Provided strategic leadership in planning and execution of marketing campaigns including loyalty cards and credit cards.
1998-2000 CLIENT SERVICE CONSULANT
SPECTRA MARKETING SYSTEMS INC (a division of Nielsen)
Client Services: Managed and supported large contract with mass merchandiser. Using syndicated data and Spectra tools provided data analysis and actionable solutions for clients. About Spectra: serves consumer goods industry with consumer-centric marketing solutions.
1995-1998 FREELANCE MARKETING AND COMPUTER SOLUTIONS
Contract Consultant Bloomfield Hills MI
Marketing: Developed created and designed marketing concepts for marketing and development departments. Organized and implemented special events including; brochures invitations public relations permits. IT: Develop and modify software for client uses train office staff develop training classes and assist with the implementation of new systems and processes.
1994- 1995 ASSITANT STORE MANAGER
THE LIMITED INC. Columbus OH
1989 - 1994 SPECIAL PROJECTS COORDINATOR
IDEA ENGINEERING & FABRICATING Detroit MI
(OEM conveyors predominantly automotive) Primarily worked in the estimating department supporting the sales team. Floated between various departments as needed for unique projects that involved new software. Worked throughout college and full time after college graduation.
Education Associate of Science (AS) Florida Culinary Institute West Palm Beach FL
MBA Oakland Michigan University Auburn Hills MI
Bachelor of Business Administration (BA) Western Michigan University Kalamazoo MI
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