mark24

Objective

Create and complete profitable software solutions utilizing fifteen years of consulting sales marketing technical support experience in the CRM industry.

Professional Experience

    Strategic Planning
o    Created and executed business for CRM (Customer Relationship Management) software consulting firm. Sold customized software deployment consulting technical support and training services for ACT! by Sage and WiredContact two leading CRM software packages for small and medium business markets.
o    Created over 300 customized CRM databases for several industries including manufacturing distribution commercial real estate hospitality private equity trade show promoters and community colleges
o    Co-founded alliance with 24 other CRM consulting firms across North America
o    Created new product on-demand training movies for CRM software from concept to production. www.mondolessons.com. Diversified revenue to 55% services 40% Products and 5% to subscriptions within 3 years.
o    Created web hosting business of clients databases increasing revenue 5% per month.
o    Purchased consulting practice in 1998 and increased sales over 500% in one year.
o    Formed strategic partnership with larger CRM software consulting firm in 2006 without raising rates to allow Mondo Media to focus on training software development.

    Marketing

o    Created and managed www.mondolessons.com using SEO principles. Attained page 1 or page 2 of organic search rankings with various keywords
o    Initiated national marketing campaign for Mondolessons.com where every new license of ACT! Includes a 30 day trial of mondolessons.com e-learning software
o    Created and executed e-mail marketing newsletter campaign with read rates of 25-40% using specialized e-mail marketing software to targeted database queries
o    Participated in local and national business networking groups and 15 trade shows as an exhibitor and participant
o    Designed product and services brochures to enhance companys professionalism
o    Promoted company on public speaking circuit for commercial real estate and mortgage industry seminars
o    Contacted Chicago Tribune and had my company published in business section on February 2 2004
o    Created customer database segmented by products used number of employees and mapped out economic technical and user buyers for each account
o    Created premium hourly wage or project-fee structure while maintain high margins.
o    Created reseller channel for www.mondolessons.com

    Business Development/Sales

o    Inside Sales Manager. Worked with reseller channel to promote and sell non-linear digital video editing software
o    Sold MVS Report Distribution Software to Banking Industry
o    Established 50% close rate for CRM projects with on-site meetings
o    Sold multimedia training services Non-Linear Editing Systems CRM training advisory and technical support services
o    Served over 400 companies in self-employed consulting practice
o    Started new income streams: Web-hosting reselling e-mail marketing software for royalties and creating and selling on-demand software training movies

    Management & Administration

o    Managed Staff for three inside sales representatives
o    Created Help Desk - Seamlessly transferred customer information with an in-house web server. Information shared in real-time to multiple business partners
o    Hired subcontractors for computer consulting work during overflow times
o    Created and administered CRM (Customer Relationship Management) database on ACT! by Sage software platform since 1997.
o    Managed front and back office operations for consulting practice

Professional Employment
Mondo Media Inc. Chicago IL - President 1997 to present
    Multimedia Programming America Atlanta GA Business Development 1997-1999
    Mobius Management Systems Chicago IL Sales Representative 1996-1997
    D-Vision Systems Inc. Chicago IL Inside Sales Manager 1993-1996

Education
St. Xavier University Graham School of Management Chicago IL Earned 6 hours of credit towards MBA 2003
Loyola University Chicago Chicago IL Bachelors of Business Administration major in marketing 1993
    Loyola University of Chicago Rome Italy spring 1992

Computer Skills
    Software
o    ACT! by Sage. CRM Software Certified Consultant since 1998 Premier Trainer since 2005.
    Integrated over 20 programs including:
    Quickbooks SwiftPage Email Marketing OAK!Merge (Database merging software) Business MapPro MAS/90 Accounting
    Created over 300 customized databases for B2B and B2C markets
o    WiredContact Web-based CRM (Customer Relationship Management) software
o    Microsoft Office Microsoft Publisher Quickbooks MindManager Camtasia Studio SwiftPage Email CoolerEmail WordPress Dreamweaver
o    HTML CSS & Javascript
    Hardware    
o    Setup a seven PC/MAC LAN home office complete with web server to host databases for revenue. Programmed routing table for port forwarding and Terminal Server access.
o    Installed and configured Palm Pilots PocketPC and Blackberry devices for clients
        
Trade Association Memberships
    The CRM Alliance Co-founder - 2004 to present
    ASTD Chicago Chapter 2007 to present
    Chicago ACT! Certified Consultant Roundtable 2004 to present
    Lincoln Park Network Group 2001 to 2003