nicobintel

Nicole Seibert
Spring Hill FL (Greater Tampa) ∙ 630-391-2309
nicobintell@gmail.com on LinkedIn


WORK EXPERIENCE

Eloqua Ninja
July 2010 to September 2011    Areotek (Contract Thermo Fisher)
Tampa FL
    Built seven Templated Events with Adobe Cloud Connector and ESM in Eloqua
    Built miscellaneous forms and campaign projects in Eloqua
    Built multi-event plus multi-tracking form and multi-event plus multi-inquiry form
    Utilized Teamsite and Agility


Sr. Revenue Engineer The Pedowitz Group (contract)
February 2011 to June 2010     Alpharetta GA
    Built designed and deployed complex-profiling and complex logical forms for website rebuild with Salesforce integration
    Integrated Eloqua and Oracle CRM on Demand
    Advised on Analytic projects


Sr. Manager Marketing Operations Ariba Inc.
April 2010 to November 2010     Alpharetta GA
    Deployed Marketing Automation Eloqua system globally
    Built and Trained team on Marketing Automation System continually to Vision Statement
    Developed budget and head count for Marketing Operations including Brand Research Data Improvement and Marketing Automation Deployment Globally
    Deployed Lead Scoring Prospect Profiler Campaign Washing Machine (cleanse data)
    Built a copy of RingLead-like program within Marketing Automation System removing budgeted expenses from Marketings bottom line
    Deployed 500+ emails and over 100 programs for B-to-B
    Created CRM plan with vision statement email strategy email process POV on Lead Scoring and Deployment of Systems and Marketing Automation SLAs
    Develop System Governance to ensure all remote teams utilized the tool appropriately
    Discovered security issue within the System
    Developed Marketing KPI/SLAs for Operations and Marketing KPI overview for Management
    Developed Competitive Intelligence Analytics Program
    Became go-to person for all questions around Marketing Operations

Environment: Microsoft Office 2003/2010 Eloqua SalesForce.com Omniture

Manager CRM Analytics and Research Aircell LLC
August 2007 to September 2009     Itasca IL

    Built a team for Marketing database CRM Automation and integration strategy for a startup developing a new product: Internet for Commercial Airlines
    Created CRM plan with vision statement email strategy email process POV on loyalty program and CRM KPI
    Researched developed and presented a 5-year strategy plan for integration opt-in survey and customer development with IT and Business buy-in
    Created Survey Research and Analytic yearly plans within budget and project managed to results
    Found negotiated and deployed Marketing and Sales Automation CRM tool/database and Analytic Tool all under budget
    Created CRM hosted integration plan from business case use cases and operated as PACE project lead interfacing with IT and the Business through Full Project Lifecycle
    Built customer database and analyzed data sources for behavioral marketing (customer response purchasing customer service promotion purchase) airline data and demographics
    Created surveys for Behavioral Product Customer Experience and Segmentation analysis
    Developed internal research process and requirements for presentation of research for external vendors RFPs
    Created models for customer acquisition income segmentation and airline acquisition for the first two years of growth utilizing behavioral demographic and purchasing data
    Researched Customer Experience penetration rates of Wi-Fi hotspots via Participant Observation qualitative methodology
    Achieved with B-to-C audience over 25% opt-in rate 20% response rate on CSAT averaged 5% response rate on emails
    Developed and implemented security requirements for SOX and customer data on all CRM and Database systems

Environment: Office 2007 SPSS 16.0 Business Objects Joomla Eloqua Salesforce.com SQL WebTrends OpinionLab

Statistician Harvey Nash (Consultant at Grainger)
July 2007 to August 2007     Lake Forest IL

    Trained 50 employees on SPSS statistical procedures techniques and programming script via one-on-one and lunch-and-learn sessions
    Advised Grainger on best practice for data storage storage requirements and server requirements for SPSS

Statistician Aquent (Consultant at Mars Interactive/Sears and US Cellular)
October 2006 to June 2007      Hoffman Estates and Rosemont IL

    Business Intelligence analysis including real-time web analytics and market analysis including usage segmentation recognition of up-sell and cross-sell occurrence and opportunities
    Developed several reports (most ad hoc) and presentations on results data and data analysis
    Provided report restructuring including appearance extraction delivery visualization and information provided
    Statistical Analytics performed: regression (multivariate) principal component analysis (factor analysis) logistic analysis ANOVA Crosstabs segmentation conjoint analysis
    Created experimental statistical technique for condensing secondary data for geographic segmentation model
    Worked toward managing models and iterative understanding of segmentation
    Programmed both in VBA and SPSS script/syntax for cleaning and processing data

Environment: Clients requests software and versions vary: Omniture Site Catalyst Excel Project Visio and Office with Windows and Apple OS. Business Objects SPSS 13.0 and 15.0 SAS 9.1.3 Java VBA Acrobat professional

Programmer Analyst
February 2006 to August 2006     
Northbrook IL

    Lead programmer on Business Intelligence: Supply Demand and Capacity report Time Exception report Accounting M101 report M101 FTE report and Cycle Time report following Agile/SDLC methodology.
    Created Business Intelligence statistics reports and developed business case
    Project managed application development and automation of reports to over 500 employees
    Developed requirements design documents process flows class and object design documents for automation projects
    Maintained reported and resolved issues as they developed escalating when necessary
    Regularly corresponded with pilot participants and utilized feedback and questionnaires to update processes
    Researched best practices for determining capacity data integration and data management

Environment: Excel Project Visio Office 2003 with Windows NT Oracle Servers with Transact SQL and VBA SQL connection Visual Basic for Applications Business Objects 6.5 JAVA

Instructor
January 2002 to August 2005    State University of New York
Alfred NY

    Developed databases statistics and metrics for original research including: multivariate regression with compound variables logistic social network analysis general linear models or linear mixed models.
    Presented in academic and non-academic settings on original research
    Published on average three a year articles in journals and edited books


EDUCATION
    B.A. in Womens Studies and B.A. in English from the University of Louisville Kentucky graduated 1996.
    Graduate school at Emory University in Atlanta Georgia receiving advanced training in statistics and sociology 1999-2001