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Anatoly Kidder
Los Angeles, CA, USA

https://www.linkedin.com/in/crmcons/

View my Profile on CRMJOBS.net.

RESULTS-DRIVEN CRM SOLUTION ARCHITECT/MANAGER
A result-oriented professional with a proven ability to identify, analyze, and solve problems, increasing client satisfaction and delivering quality project tasks and implementations. Led cross-functional teams to achieve successful outcomes.
Proficient in cultivating and managing vendor relationships for services and products. Drive new challenges and a desire to succeed in all endeavors. Possess US citizenship.
Areas of Expertise:
● Customer Relationship Management−Cross-Functional Team Leadership
● Project Management − Competitive Analysis and Process Improvement
TECHNICAL SKILLS
● Languages: Apex, Visual Force, SQL, Visual Basic, ASP.NET, Oracle eScript, JavaScript, Visual Basic
● Operating Systems: Windows NT / 2000, XP, UNIX, Linux
● IDE: Eclipse, MS Visual Studio, Android Studio, MS Visual Studio, Oracle SQL, MS Access, MS Office XP, COM, PL / SQL, Sybase, VBScript / VBA, Rapid SQL
● Databases & Tools: Informatica Cloud, Oracle, MS SQL, Sybase, MySQL, Toad
● Web Technologies: HTML, JavaScript, XML, XSLT, DTD, WebServices (SOAP), Rest API
● Applications Salesforce.com (SFDC), Force.com, Apex, Visual Force, Eclipse, Oracle CRM, Oracle OnDemand (OOD), MS CRM, SAP CRM, Kana Enterprise
● Integration Tools IBM Tivoli Directory Integrator (TDI), Informatica Cloud, Scribe Integration Software, Documentum, Genesys CTI Gplus Adapter, Oracle CCA
● Reporting & Analytics Actuate Reports, ActiveX, ASP, Crystal Reports, IBM Cognos Reporting, and Analytics, Google Analytics Certified
PROFESSIONAL EXPERIENCE
●SageSure Insurance Salesforce Administrator 05/2025-Present
●Lead end-of-the-end project rollouts, translating business requirements into scalable Salesforce Loyalty and CRM solutions.
●Configure and enhance Salesforce Sales Cloud, including custom fields, page layouts, validation rules, workflow rules, flows, profiles, permission sets, and security controls. Integrate Salesforce with Marketing Cloud and related marketing systems to support unified communications and activation journeys. Evaluate HubSpot and Salesforce environments to improve lead generation, data flow, and operational efficiency. Implement Salesforce Einstein and AI-powered integrations (including Gong) to uncover insights, automate processes, and improve seller performance.
●Shape the long-term CRM and sales technology roadmap with a focus on automation, usability, and simplified user experiences.
●Develop training materials, documentation, and onboarding programs to drive strong adoption and self-sufficiency across teams. Serve as the primary point of contact for CRM-related issues, providing hands-on guidance with minimal reliance on external consultants. Demonstrate a strong understanding of sales and marketing workflows, particularly lead-to-opportunity processes and lifecycle management.
● Gentle Journey April 2024 - April 2025, Salesforce Solution Architect
●Implementing Salesforce.com Sales Cloud for internal users.
●Set up the Salesforce Sales Flows to guide sales reps through automation.
●Set up Integrations with Dell Boomi processes to manage Salesforce and 3rd Party apps in synch
● Advanced Technology Group, Feb 2022 - April 2024, Salesforce Solution Architect
●Implemented Salesforce.com Experience Cloud for Partner communities.
●Automated marketing processes and set up Campaigns. Created customer tracking capabilities based on client interactions across channels, including email, social media, and the web.
●Automated Service Cloud Case Routing, Set up Asset.
●Set up the Salesforce Sales Engagement App and built Cadences to guide sales reps through handling different types of prospects.
●Managed project rollouts and translated business requirements into Salesforce Service and Sales Cloud capabilities using best CRM practices.
●Configured the Salesforce Maps to deliver goods with optimized routes for location data visualizations, live location tracking, and route optimization.
● Accenture, Sept 2021 - 2022 Dec Salesforce Solution Architect
I served clients as a Salesforce Solution Architect.
Mapping functional requirements to Salesforce.com features and functionality. 
Providing a level of effort (LOE) estimates for proposed solutions with the benefits and risks to the feasibility and functionality of a solution.
Designing and managing test plan execution to ensure a high-quality solution is delivered.
Following the Salesforce product and technical capabilities resulting from product releases and acquisitions.
● Quinn Emanuel Law Firm Dec 2019 - Jan 2021 CRM Director
Managing CRM Data Transformation project. Identified data sources for QE Attorneys' Bios, Victory data, Experience Lists, Courts, Firm Mailing List,
Legacy Cases and Active Directory to migrate into Salesforce and improve data access and visibility to our Attorneys.
Working with the Leadership Team of Attorneys to complete business requirements
Analyzing and testing built components
Making decisions on complex issues regarding technical approaches for project components.
Developing and presenting to the Steering Committee a Salesforce application with 2-phased deployments
Run the Salesforce Project Kickoff
Managed integration between Salesforce and the 3E Elite system
Managed the integration of Salesforce and Conga Composer
Managed Introhive integration with Salesforce, allowing our Partners to view connections and identify who knows who relationships.
Activated Salesforce Platform Encryption and worked with the QE Security team to identify the necessary fields to be encrypted as per QE policy to protect PII.
Managed to replace our old marketing email tool with Pardot, an automated marketing tool.
Teaching Partners, which provides custom Salesforce training to attorneys worldwide, is investigating alternatives.
● TCS 03/2017-08/2019
Salesforce Solution Architect
Assessing the health and effectiveness of systems architectures, specifying, deploying, and supporting CRM solutions and integration with other business function solutions, with Supply Chain & CPQ Integration architectures.
Review existing documentation, interview subject-matter experts, and examine code and technical artifacts to assess and document the current state, architecture, overall health, and long-term viability of a homegrown, mission-critical set of applications.
● IBM GLOBAL BUSINESS SERVICES, Los Angeles, CA 09/2010 -12/2016
Customer Relationship Management (CRM) Manager
Serve as a Salesforce.com (SFDC) Certified Developer and technical/functional manager to complete configurations and applicable specification documentation. Provide expertise in implementing Salesforce.com applications and integrations with 3rd party vendors.
● ACCENTURE, Philadelphia, PA 2007 - 2010
Project Delivery Manager
Directed team as Salesforce.com Tech Lead, developing the solution for transforming the SharePoint application into reusable components with SFDC. Created a visibility matrix of expected Record types and profiles. Devised workflow with outbound email campaigns. Designed .NET WebServices integration into the SFDC application.
Set up profiles, queues, views, and workflows, and implement a custom security model to create a complete organizational structure. Led the team of consultants, delivering SFDC CRM Case and Deployment Assessment options for Sony Sales and Services divisions.
Customized interactive dashboards, providing insight into growth, service request (SR) resolutions, average call length, and other critical areas.
● BearingPoint, Philadelphia, PA 2001 -2007
Project Delivery Manager
Designed and delivered Actuate Reports with Actuate 4.1. Processed EAI data conversion and data mapping.
Completed 100% Oracle CRM CTI deliverables in client project plans, achieving Call Center Agent responses, pop screens, and follow-up activities.
Programmed the Adaptive CTI Genesys driver DLL for the Oracle CRM Application, ensuring seamless integration of the extended functionality of the Genesys driver.
Managed the offshore team for daily deliverables by receiving, translating, and sending business requirements to the team with a 24-hour turnaround.
ADDITIONAL RELEVANT EXPERIENCE
● ELOYALTY COMPANY, Chicago, IL Senior Consultant
● MAXIM GROUP CONSULTING, Philadelphia, PA Lead Programmer / Analyst
● INFOSYSTEMS, INC., Wilmington, DE Consultant
EDUCATION AND CERTIFICATIONS
● Bachelor of Business Administration (BBA), Temple University, Philadelphia, PA
● Salesforce.com Certified Administrator, 2019
● Salesforce.com Certified App Builder, 2014
● Boomi Integration Certified, 2025
● Google Analytics Certified, 2015
PROFESSIONAL DEVELOPMENT
● Capability Maturity Model Integration (CMMI) v1.1, Carnegie Mellon University, Pittsburgh, PA
● Integration with Oracle 7.7 Application course, Oracle University, Chicago, IL
● Essentials of Visual Modeling with UML, Rational Rose, IBM Global Services, NY
● Certificate of Accomplishment of Core Consultant Course, Oracle University, Boston, MA
● Certificate of Achievement for completion of Microsoft Certified Mastering Visual Basic
● BDP International Inc., ISO 9000 certified by the British Standards Institute, UK
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