|
We all know that
networking is the most effective way to find a job. But these six mistakes
can kill your networking efforts.
1) Not preparing
for the networking event and not having a plan of "attack." What do I mean
by preparation and a plan of attack?
- Find out who else
will be there and what companies/organizations will be represented. (The
organization arranging the event should have a guest list.)
- Learn as much as
you can about the different companies.
- You have to be
aggressive with your time, meaning, you must designate a certain amount
of time for each individual on your list.
- You have to follow
through closely and stick to the designated time limits with each
person.
- Don't forget to
take your business cards with you and use a different pocket for those
cards that you will be receiving from others.
2) Taking your
resume with you to a networking event.
You might be shocked
to hear this - don't take your resume with you when you attend
professional meetings. I'm talking about conferences, trade shows, club
meetings, cocktail parties and such. Do you really want to be seen as a
desperate person who walks around with a folder full of resumes? Do you
really want to juggle that folder and worry about whether the resumes
get wrinkled or not, how many you can give away and whether the person
you gave it to will remember where he or she put it?
(Now, of course, DO
take your resume to job fairs and related career-events. Leave them with
the appropriate person and don't forget to record who you gave your
resume to so you can follow up within a couple of weeks or so with a
phone call.)
3) Not having a
PREPARED and REHEARSED 20 second "mini" speech/introduction about your
expertise.
You cannot just show
up blindly, thinking whatever happens will be OK.
A 20 seconds mini
speech is not too long. It's just enough for you to articulate your
expertise and let someone know what you are about. So, when someone asks
you what you do, give her or him your mini speech.
One caution.
Don't be a
generalist. Don't just say: "I'm a Process Engineer and I work for Ford
Motor Company."
Instead, be
SPECIFIC. Say: "I'm a Process Engineer and my expertise lies in
providing cost effective solutions to complex process engineering
problems within the automotive industry."
4) Not finding out
how you could contribute.
Ask questions! Find
out what problems the person you are talking to is facing within his/her
job and industry. Then, if appropriate, propose your possible solution
by lining up your matching skills. Basically, find out how you could
contribute, how you could help them solve a problem.
5) Focusing on
yourself.
You will come across
as far more personable if you ask questions about the other person
instead of talking about yourself. Remember that people do business with
those they perceive as friendly and those that show genuine interest in
learning about the other person. So, by showing an interest in the other
person, you will accomplish two things: learn about her or him and about
their company's needs and will show that you are personable and a good
communicator. So, ask away! You will reap great benefits.
6) Not sending a
thank you note.
Send a thank you
note to those that took the time to talk with you at the networking
event. Thank them for their time and again, subtly, let them know about
your expertise.
Say something like:
"Mr. Smith, it was
great talking to you at the XYZ conference. As a Website Designer, I
particularly enjoyed our talk regarding the future of e-commerce and
Internet technology.." |